The Hardest Thing I’ve Done, And What It Taught Me About Performance Standards

Kirk Conole • May 27, 2026

Recently, I ended a 66-hour fast by attempting the most rigorous physical challenge of my life: carrying 170 pounds for a full mile in 45 minutes while breathing only through my nose. Painful? Absolutely. Glorious? Without question.


Why would anyone willingly do something like that?


Because difficult challenges reveal truth.


They expose weakness, sharpen discipline, and force you to operate at a higher standard. And the same principle applies in business, especially in areas where millions of dollars are quietly lost through poor oversight, outdated strategies, and low expectations.


At DCI Solutions, we see this constantly when organizations evaluate brokers, vendors, and healthcare advisors. Most firms claim to deliver savings. Few can withstand rigorous scrutiny.


That’s why, when clients consider replacing their current broker or benefits advisor, we encourage them to ask deeper questions, questions that go far beyond surface-level promises and standard renewals.

High Standards Separate Advisors from Order-Takers

Too many healthcare and benefits relationships operate on autopilot.


Renewals happen.
Rates increase.
Employees absorb higher costs.
Executives receive limited visibility.
And nobody asks whether the strategy itself is fundamentally flawed.


Real performance requires rigorous evaluation.


We challenge brokers and advisors with questions like:

  • What observations can you make about our plan’s performance based on actual data?
  • What would you have recommended differently over the last several years?
  • How do you monitor fiduciary responsibilities and vendor accountability?
  • What compensation arrangements or conflicts of interest exist?
  • How do you evaluate pharmacy contracts, stop-loss exposure, specialty drugs, and claims oversight?
  • What payment-integrity systems are actively protecting the plan from waste?


Most importantly:

Can they prove measurable results?



Because in today’s healthcare environment, “shopping the market” once a year is not a strategy.

The Hidden Cost of Low Expectations

Many organizations unknowingly tolerate enormous inefficiencies simply because nobody has challenged the status quo.


Poor transparency clauses.
Hidden compensation structures.
Inefficient pharmacy arrangements.
Unmanaged large claims.
Weak reporting.
Limited executive oversight.


These issues quietly drain cash flow year after year.


The companies achieving meaningful savings aren’t necessarily working harder; they’re operating with higher standards, better data, and more disciplined oversight.


That’s true whether you’re carrying 170 pounds for a mile… or managing an eight-figure healthcare spend.

Discipline Creates Clarity

Physical challenges teach you something business often hides:


There’s no shortcut around discomfort.


Growth requires pressure.
Improvement requires accountability.
Results require rigor.


The rare broker, consultant, or advisor capable of meeting elite standards and winning a large client should feel proud of that achievement. They earned it.


The same is true for executives who refuse to accept rising costs as “just part of doing business.”

What Standards Are You Setting?

The question isn’t whether your organization is spending money.


The question is whether anyone is rigorously testing the systems behind that spending.


At DCI Solutions, we help organizations uncover hidden opportunities within healthcare, overhead, taxes, freight, telecom, and operational expenses, often without changing vendors or requiring capital investment.


Because the biggest savings opportunities are usually hidden behind assumptions nobody thought to challenge.


And just like any difficult challenge, the results can be painful at first…


…but ultimately glorious.

Infographic titled “16 Questions That Reveal a High-Performance Advisor,” with blue icons and two-column text blocks.

Let's Talk

At DCI Solutions, we help companies take a more strategic approach to savings.


If you’d like to learn more about how DCI can help your company, we’re happy to have a conversation.

 

Please feel free to contact us here: info@dcisolutions.net | 760-809-8734  or set up a meeting here .

By Kirk Conole August 13, 2026
Many companies assume the only way to find out whether they're overpaying for Property & Casualty insurance is to shop the account. That usually means involving the broker, approaching carriers and potentially disrupting the market. But there is another option: independent, confidential verification. A company can evaluate its current insurance program to determine where it may be overpaying, where coverage gaps may exist and which appropriate markets may have been overlooked, without immediately alerting the incumbent broker or approaching carriers. That means no awkward broker conversation, no market disruption and no commitment to make a change.
By Kirk Conole August 5, 2026
When was the last time you called your own company to see what a prospective customer experiences? You might be surprised. While websites, chatbots, and AI assistants have transformed how businesses communicate, one fact hasn't changed: many buyers, especially executives and decision-makers over 60, still prefer to pick up the phone when they're ready to make a purchase. That's often the moment of highest buying intent. So what happens when they call? Too often, they're greeted by an outdated phone system that sounds like it hasn't changed since the 1990s: "Thank you for calling... For Customer Service, press 1... For Billing, press 2... For Technical Support, press 3... For Sales, press 5..." After navigating the menu, they're rewarded with another message: "The person you are trying to reach is unavailable. Please leave your name and number. Someone will return your call." At that point, many prospects don't leave a voicemail. They call your competitor instead.
By Kirk Conole July 29, 2026
Google Ads has always evolved, but a few recent changes have made it more difficult for businesses to control where their advertising dollars go. Three changes, in particular, can have a direct impact on your customer acquisition costs (CAC): Expanded "exact match" keywords to include broader "close variants." Shifted more bidding decisions to AI-driven automation. Reduced transparency into how advertising prices are determined. At first glance, these updates may sound like improvements designed to increase reach and efficiency. In reality, they can also result in your ads appearing for searches you never intended to target. For example, you might bid on the exact-match keyword [auto insurance Encinitas] , expecting your ads to appear only for that specific search. Instead, Google may show your ad for broader searches it considers to be a "close variant." While some of those clicks may be valuable, others may come from users who are unlikely to become customers. The result is simple: More irrelevant clicks Higher advertising spend Lower campaign efficiency Increased customer acquisition costs Many businesses assume rising advertising costs are simply the new normal. In reality, a portion of that increase may be caused by how campaigns are configured and how Google's automated systems are making decisions on your behalf.  That doesn't necessarily mean you need to replace your marketing agency. It does mean it's worth taking a closer look at where your advertising dollars are going. At DCI Solutions , our independent advertising audit is designed to uncover wasted ad spend, identify hidden inefficiencies, and provide objective recommendations, all while allowing you to continue working with your current agency if you choose. Before increasing your advertising budget, make sure you're maximizing the one you already have.
Blue ad: “Legacy copper costs more every month” with cable rack and cost icons from DCI Solutions.
By Kirk Conole July 8, 2026
Legacy copper POTS lines are driving up telecom costs. Conduct audits to identify savings. Contact us for help!
Construction promo graphic: “Structuring beats shopping,” claiming $1 million saved on insurance premiums.
By Kirk Conole June 23, 2026
Many construction firms assume the best way to lower insurance costs is to shop their coverage to as many carriers as possible. In reality, that approach often produces the same result: multiple quotes based on the same flawed assumptions, inflated values, and standard market pricing.  Recently, a builder reduced construction insurance premiums by more than $1 million without a traditional shopping exercise. The savings came from restructuring the program before it ever reached underwriting.
By Kirk Conole June 19, 2026
For many IT leaders, it starts with what sounds like a routine phone call. Oracle reaches out requesting a "quick discussion" about your Java environment. The conversation is typically positioned as a support check-in, a licensing update, a security discussion, or a general review of your organization's Java usage. On the surface, it appears harmless. In reality, the discussion often serves a much different purpose: determining whether Oracle Java exists anywhere within your environment. Once that is established, the conversation tends to shift quickly. Questions may include: How many employees does your organization have? Who is using Oracle Java? Which systems rely on it? Are contractors or subsidiaries involved? How broadly is Java deployed across the enterprise?  At that point, the licensing exposure calculation begins.
Blue Collar Workers tax credit flyer with earnings examples and white text on a dark banner
By Kirk Conole June 10, 2026
Many employers who hire blue-collar workers assume they're receiving every available Work Opportunity Tax Credit (WOTC). The reality is that many companies lose valuable tax credits simply because the process isn't being monitored correctly. One of the easiest ways to verify compliance is through a monthly reporting system. A simple report should clearly show: New hires screened on time Missed forms Late submissions Overall compliance percentage In the example below, the employer achieved: 100% of new hires screened on time 0 missed forms 0 late forms That level of compliance helps ensure tax credits are protected and available when it's time to file. The problem is that many organizations never receive this type of visibility. Without regular reporting, missed screenings and late paperwork can quietly eliminate tax credits that should have been captured. The financial impact can be significant. Even a relatively small number of qualified hires may generate thousands of dollars in tax savings. In many cases, companies discover additional opportunities through an independent audit of their tax credit and operational processes. A thorough forensic review often uncovers overlooked savings, compliance gaps, and process inefficiencies. For many organizations, the combined effect can translate into meaningful cash flow improvements without changing vendors, disrupting operations, or taking on additional risk. The question isn't whether WOTC credits exist for your workforce. The question is whether you're capturing every dollar you're entitled to. When was the last time an outside expert reviewed your process?  Being busy is understandable. Leaving money on the table isn't.
By Kirk Conole June 4, 2026
For decades, employers have been conditioned to believe that health insurance claims reports are the key to understanding healthcare costs. They're not. In fact, by the time most employers receive a claims report, the information is already historical. It tells you what happened, not what's likely to happen next.  That's a problem when healthcare spending continues to rise and employers are being asked to make critical decisions about funding strategies, stop-loss coverage, network selection, and employee benefits.
Elevator lobby with text about cutting maintenance overcharges by 70% and saving $185,000 per year.
By Kirk Conole May 18, 2026
Learn how a private college cut elevator maintenance costs by 70%, saving $185,000 annually. Contact DCI Solutions for effective strategies.
Infographic showing a restaurant’s 45% healthcare cost reduction, with before-and-after cost figures and a blue city backdrop
By Kirk Conole May 14, 2026
Learn how a restaurant group cut healthcare costs by 45% using self-funding & AI analytics. Contact us to explore similar savings!