The Hardest Thing I’ve Done, And What It Taught Me About Performance Standards

Kirk Conole • May 27, 2026

Recently, I ended a 66-hour fast by attempting the most rigorous physical challenge of my life: carrying 170 pounds for a full mile in 45 minutes while breathing only through my nose. Painful? Absolutely. Glorious? Without question.


Why would anyone willingly do something like that?


Because difficult challenges reveal truth.


They expose weakness, sharpen discipline, and force you to operate at a higher standard. And the same principle applies in business, especially in areas where millions of dollars are quietly lost through poor oversight, outdated strategies, and low expectations.


At DCI Solutions, we see this constantly when organizations evaluate brokers, vendors, and healthcare advisors. Most firms claim to deliver savings. Few can withstand rigorous scrutiny.


That’s why, when clients consider replacing their current broker or benefits advisor, we encourage them to ask deeper questions, questions that go far beyond surface-level promises and standard renewals.

High Standards Separate Advisors from Order-Takers

Too many healthcare and benefits relationships operate on autopilot.


Renewals happen.
Rates increase.
Employees absorb higher costs.
Executives receive limited visibility.
And nobody asks whether the strategy itself is fundamentally flawed.


Real performance requires rigorous evaluation.


We challenge brokers and advisors with questions like:

  • What observations can you make about our plan’s performance based on actual data?
  • What would you have recommended differently over the last several years?
  • How do you monitor fiduciary responsibilities and vendor accountability?
  • What compensation arrangements or conflicts of interest exist?
  • How do you evaluate pharmacy contracts, stop-loss exposure, specialty drugs, and claims oversight?
  • What payment-integrity systems are actively protecting the plan from waste?


Most importantly:

Can they prove measurable results?



Because in today’s healthcare environment, “shopping the market” once a year is not a strategy.

The Hidden Cost of Low Expectations

Many organizations unknowingly tolerate enormous inefficiencies simply because nobody has challenged the status quo.


Poor transparency clauses.
Hidden compensation structures.
Inefficient pharmacy arrangements.
Unmanaged large claims.
Weak reporting.
Limited executive oversight.


These issues quietly drain cash flow year after year.


The companies achieving meaningful savings aren’t necessarily working harder; they’re operating with higher standards, better data, and more disciplined oversight.


That’s true whether you’re carrying 170 pounds for a mile… or managing an eight-figure healthcare spend.

Discipline Creates Clarity

Physical challenges teach you something business often hides:


There’s no shortcut around discomfort.


Growth requires pressure.
Improvement requires accountability.
Results require rigor.


The rare broker, consultant, or advisor capable of meeting elite standards and winning a large client should feel proud of that achievement. They earned it.


The same is true for executives who refuse to accept rising costs as “just part of doing business.”

What Standards Are You Setting?

The question isn’t whether your organization is spending money.


The question is whether anyone is rigorously testing the systems behind that spending.


At DCI Solutions, we help organizations uncover hidden opportunities within healthcare, overhead, taxes, freight, telecom, and operational expenses, often without changing vendors or requiring capital investment.


Because the biggest savings opportunities are usually hidden behind assumptions nobody thought to challenge.


And just like any difficult challenge, the results can be painful at first…


…but ultimately glorious.

Infographic titled “16 Questions That Reveal a High-Performance Advisor,” with blue icons and two-column text blocks.

Let's Talk

At DCI Solutions, we help companies take a more strategic approach to savings.


If you’d like to learn more about how DCI can help your company, we’re happy to have a conversation.

 

Please feel free to contact us here: info@dcisolutions.net | 760-809-8734  or set up a meeting here .

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